Why Digital Marketing is a must-have…

Not surprisingly, as technology evolves, so does the way we need to engage with consumers.

In today’s world, more and more consumers are doing everything online, including shopping, researching and connecting with brands that they feel alignment towards. This is big news for business because it has been and will continue to change communication strategies to ensure you are talking to your consumers using the mediums that they are most comfortable with – and this is the world of digital marketing.

More and more businesses are implementing digital marketing strategies to successfully engage with their target consumers online – and it’s no wonder – here are some stats to blow your hair back:

South Africa has a total population of 55,21 million people with an urbanisation rate of 66%. Within that, 28,6 million (52%) people utilise the internet in some way or another. This has increased by 7% since January 2016

15 million users make use of social media platforms, with a 27% penetration rate of the entire population

13 million users online access social media purely from their mobile devices, with a 24% penetration rate. This has increased from January 2016, with an additional 2 million (15%) new active social media users, and 3 million (30%) new active users on social media

So, what does that mean for you as a business owner?

Well, for starters, if you’re not talking to your consumers online, it’s highly likely they’re not hearing you at all. If your current marketing strategy does not include a digital arm, then you’re losing out on massive potential. Digital marketing is one of the, if not the, most powerful forms of marketing. Facts:

It's relatively quick to get going - there are no lead times, short production times (just enough for a good content planner to develop a strong content calendar and copy and good designer to get your messages into graphics), and strategies and tactics can be implemented quickly

Its affordable - your ROI is a lot higher with a targeted digital strategy than with traditional non-target, broad-reach strategies

It's great for start-ups to begin generating income quickly and inexpensibly

Lead generation is comparably cost effective and can happen quickly with the right approach

How do you know digital marketing works? It’s easily measurable

Unlike other marketing platforms, digital tracking and analytics are basically built in to the foundations of any actions – no need to get consumers to complete surveys, no need to pick up the phone to say “how did you hear about us?” – you can see exactly the digital channels used by consumers who are engaging with you, whether they clicked on a Google Ad, landed on your website through Facebook or got in touch via an email campaign.

It’s a no-brainer right?

Right. If your marketing activities have not diversified to include digital marketing tactics, it’s time to get on board – and get those results. Brand Spanking Marketing can help you develop a sound digital marketing strategy to ensure that you reach your consumers, that they listen to what you have to say, and that they choose to engage with you. Contact us to chat to one of our experienced team members to see how we can get you on the digital train.